My blog has a built-in feature called “snapshots”, provided by a company called Snap. If you hover over a link,  up pops a small window with a preview of that site’s content, so you don’t even have to leave Simon Says (why would you, ever?) in order to see what I’m linking to.

But it was only the other day that I noticed the advertising search terms at the bottom of the window, which are obviously (in Snap’s mind, at least) influenced by and generated in response to the content of that site.  In other words, if you’re interested in going to have a look at site X, you may also be interested in seeing or searching for certain products and services. Or at least, that’s the theory. Let’s take a look at what it gives us if I hover over three “randomly selected” links in my blogroll.

Hillbilly snapshot


Isoglossia snapshot


Rasmussen snapshot

No comment necessary, I think…