Jedi Burger

Many of you will have seen news stories recently about French fast food chain Quick’s three themed burgers featuring on their menus in February to tie in with the 3D re-release of the Star Wars prequels.

I make very occasional visits to Quick when I’m in the mood for a burger but not too fussy about quality. I’d say they’re better than McDonalds (although I haven’t been to one of those for over a quarter of a century) but not quite as good as Burger King or Wendy’s. Naturally I had to go along and see what all the fuss was about, especially as far as the black “Dark Vador” burger was concerned. This is the one which caused much “ew!”ing amongst internet commentators, despite the fact that it’s a simple matter of flavourless food colouring. I’d have been more interested if they’d flavoured it with blackcurrant, liquorice or squid ink, but I was willing to give it a go anyway.

Then yesterday I discovered to my dismay that of the three burgers, only two would be available in Belgium and Luxembourg. That’s right: those damn Frenchies were keeping the black burgers all to themselves! Quick’s French management had decided (how is not clear) that the black burger wouldn’t be so popular outside France, so we had to settle for the Darth Maul red burger and the white Jedi burger. The red one contains more pepper (because pepper is EVIL) and the Jedi one has a layer of mozzarella. Couldn’t they have gone the whole hog and made the Jedi one green? Maybe they thought that would put off customers by making them think it was healthy or contained some kind of vegetable.

Up until the last minute I wasn’t sure which one to go for. I asked for a sample of each to help me choose, but was told “Eat, or eat not. There is no ‘try'”, so I plumped for the Jedi burger.

I opened the box and what’s inside? A rather limp, plain burger with a little extra cheese.

I was inevitably reminded of this scene from Falling Down:

It supposedly also contained (midchlorian?) mustard, but the whole was distinctly bland and lacking in punch. Not that I expect a taste explosion from a Quick burger, but their standard offerings are much better than this  “special edition”.

Remember, I ate this so you don’t have to.

You’re welcome.

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15 thoughts on “Jedi Burger

  1. Erik R. February 2, 2012 / 3:41 pm

    Light savory and lightsabery.

    One patty, Padawan?

    The Farce is strong in this marketing campaign.

    Like

  2. jagosaurus February 2, 2012 / 7:26 pm

    Thank you so very much for taking one for the team.

    Like

  3. Jessica February 3, 2012 / 8:05 am

    Finally, someone who isn’t afraid to admit that they eat both Michelin starred food, and Quick. Refreshing, I say.

    Thanks for filling us in on the Jedi. Being a fan of mustard it may have been the one I’d have picked if I’d found myself in a Quick. I may have to seek out the Darth burger, however while we are in France this weekend…

    Like

    • simonlitton February 3, 2012 / 9:07 am

      Ooh, do let us know if you manage to get one, Jessica. I want photos, too.

      Like

  4. Paola February 3, 2012 / 12:23 pm

    Darling, shall I drive you over the border on Valentine’s day?

    Like

  5. Jessica February 5, 2012 / 8:01 am

    I see a follow up report in the works here. I DIDN’T get one due to an unwilling travelling companion, so I’ll have to get my fix vicariously here if you manage to.

    Like

  6. Simon B. February 10, 2012 / 3:07 pm

    Have to disagree with you on your ranking of burger chains. Yes, BK is number one, but Quick is beaten hands down by McDo. Something about the extra-fluffy, almost sugary bread of the McDo burger rolls. And don’t get me on to the sauce they use in the Big Mac. Divine…

    Seriously, I’m on for a cross-border Quick raid to Valenciennes or some such, to procure said DV burger…

    Like

      • Simon B. February 10, 2012 / 3:47 pm

        to be followed by a run up to Holland to the nearest BK…

        Like

  7. simonlitton February 10, 2012 / 3:51 pm

    One day, two countries, two burger chains! Name the day.

    Like

    • Simon B. February 10, 2012 / 4:08 pm

      Why stop at two?

      Breakfast in McDo Brussels, lunch in Valenciennes with the famous DV burger, dinner in BK in Breda.

      Like

      • simonlitton February 10, 2012 / 4:12 pm

        OK, but we need to get our skates on. The offer ends March 1st, and I’m away February 17th – 26th.

        Like

  8. Edi March 25, 2012 / 3:23 pm

    Cool. Did you end up doing that? 🙂

    Like

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